James A. Martin

You’ve spent at least $500 on that shiny new iPad. But with the right mobile apps, Apple’s tablet can actually save you dough — and even help you earn some of that green back. A recent check on iTunes found 589 apps in the finance category. We’ve whittled the list down to 20 of the […]

You’re not Charlie Sheen. If you were, you’d have accumulated 1 million Twitter followers in just 25 hours and 17 minutes — a Guinness World Record. You’d also be having lots of fun at parties, but that’s another story for another day. Your small business marketing strategy might not result in a world record, but […]

Have you claimed a Google Places page for your business? If you have a Google Places page, is it showing up at or near the top of local business listings in search results? If you answered “no” to either question, keep reading. We’ve got 10 tips for optimizing your small business Google Places page. Many […]

When it comes to buying small business mobile devices, is there anything more loathsome than the two-year mobile phone contract? For instance, if you get sick of dropped calls and decide to switch carriers, you must pay the dreaded early termination fee — which can be as high as $350 (Verizon) or $325 (AT&T). Fortunately, […]

The mobile computing year in our collective rear-view mirror was, without doubt, all about the tablet. Apple’s iPad became available in April 2010, succeeding where no previous tablet device had — and then some. So we’re going out on a limb and predicting that 2011, in terms of mobile technology, will be the year of […]

When the iPad first came out, no one really thought of it as a mobile device suitable for small business. But that was then, and today, the iPad’s a legit office worker. To keep it productive and protected, you’ll need a case that can handle a full work day and more. Our sister site, EnterpriseMobileToday.com […]

Business travel these days is a trip, that’s for sure — a journey from Indignity to Uncertainty, with a layover in Anxiety. And we’re not even talking about the full-body scans or TSA pat-downs. On top of all that, you’ve got business to conduct once you finally get where you’re going. So we’ve put together […]

How important is YouTube video to your small business marketing strategy, and how can you use small business SEO to boost clicks on those videos? Consider these facts: Google Instant, the recent feature that begins displaying search results while you’re still typing your query, has increased clicks to videos in search results by 28 percent, […]

One quick look at Facebook’s statistics page is enough to turn a social networking naysayer into a convert. But does that mean Facebook is right for your small business marketing strategy? For example, Facebook has more than 500 million active users — 50 percent of whom log in during any given day. The average user […]

I’m a small business owner who travels erratically. I might get on a plane ten times in two months and then not fly again for four months. If that description also applies to you, Virgin Mobile’s Broadband2Go MiFi 2200 (list price: $150) is your best option for affordable, flexible, Wi-Fi on the go. Virgin’s MiFi […]

If you haven’t tried your hand at small business marketing on YouTube, perhaps evidence of other companies’ online video success will convince you to grab a camcorder and get ready for your close-up. Exhibit A: Orabrush, which claims it has sold $1 million worth of its tongue brushes as a result of its humorous YouTube […]

The Garmin Nuvi 3790T part of the new 3700 series of Garmin navigators, is as sleek and sexy as an iPhone. It features a bright touch screen, includes free traffic updates, and you can operate the device using voice commands. We just wish the 3790T (list price: $450), was a bit less reluctant to acquire […]