Marketing

10 Small Business Marketing Trends That Are Here to Stay

What is one small business marketing trend that is here to stay, even after the pandemic? To help small businesses navigate marketing trends in a post-pandemic world, we asked business leaders and marketing experts this question for their best...

Squarespace vs WordPress: What is the Best Website Builder in 2021?

Most small business owners start out by building their own websites with tools that handle all of the infrastructure...

Wix vs WordPress: What is the Best Website Builder in 2021?

Wix is a website builder and WordPress is a CMS. Although both of them will result in a perfectly...

Wix vs Squarespace: What is the Best Website Builder in 2021?

Wix or Squarespace? It's the modern iteration of the 90s-era personal computing conundrum Mac vs PC. Commanding almost 60...

Long-Tail Keywords: 7 Things Small Businesses Need to Know

To help your small business better understand long-tail keywords, we asked SEO experts and business leaders this question for...

How to Launch a Micro-Influencer Campaign

When done well, micro-influencer marketing campaigns can put your small business on the map. There's no step-by-step formula you...

Is Micro-Influencer Marketing Right for You?

Micro-influencers present a unique opportunity to harness the power of word-of-mouth marketing. Unlike mainstream influencers like Kim Kardashian, Doug...

The Secret to Going Viral in 2021

If you've ever seen a post on social media that got hundreds of thousands of likes, comments, and shares,...

11 Tips for Switching Ecommerce Platforms

What is one thing a small business should consider when switching ecommerce platforms?  To help your business when switching ecommerce...

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