Marketing

Best Customer Data Platforms (CDP) for Small Businesses of 2022

It might come as no surprise in today’s business environment, but digital acceleration and e-commerce growth are driving a surge in customer data platform (CDP) relevance. It’s only natural — as consumers change their tastes and raise their...

What is Merchandising?

Merchandising is the strategy businesses use to sell products. It's a broad category that covers everything from inventory decisions,...

How to Create a Facebook Business Page

Not only can a well-designed Facebook page add more credibility to your business, but it can also help you...

Instagram Democratizes Story Linking

If you've ever seen a business or influencer on Instagram direct their followers to "swipe up" to access a...

How TikTok is Helping Small Businesses

Recent TikTok initiatives are helping SMBs grow on the platform. Learn how you can leverage TikTok to boost your small business.

Amazon Affiliate Program: How to Become an Amazon Associate

As a content creator, you may find yourself wanting to direct your audience to products on Amazon they might...

Most Profitable Small Businesses of 2022

Opening a small business doesn’t require that you have a specialized degree or any particular skills. Most small businesses...

How Shopify Became an E-Commerce Powerhouse

Shopify is one of the most popular e-commerce platforms on the market today. It's a versatile tool for selling...

What is Marketing Automation

Marketing automation is among the top martech solutions that help businesses operate more efficiently and effectively. With the right...

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