HubSpot is an all-in-one customer relationship management (CRM) platform that offers tools and integrations for marketing, sales, content management, customer service, and operations. With HubSpot’s comprehensive CRM solution, businesses of all sizes and types can effectively manage their inbound marketing strategy and sales automation, nurture leads, and build strong customer relationships.
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HubSpot products, features, and pricing
HubSpot offers five stand-alone products: Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. In addition to these products, HubSpot CRM is an integrated platform that combines various features of all these products.
HubSpot CRM Suite
HubSpot was primarily built as a customer relationship management tool. Later, HubSpot converted the software into an all-in-one platform by combining various tools and features of marketing, sales, and customer service.
HubSpot CRM Suite serves as a tool for businesses to manage customer interactions automatically through email, social media, live chat, or phone calls. It also provides a centralized location for businesses to store all customer contacts.
Pricing
HubSpot offers free or “lite” versions of the Marketing Hub, Sales Hub, Service Hub, and Operations Hub products. The free tools include content management, ticketing, email templates, ad management, landing pages, email and chat, shared inbox, productivity reports, mobile app, interactive dashboards, third-party integrations, and much more. These tools also allow unlimited users to enjoy free access with no time limit.
In addition to free tools, CRM Suite comes in three pricing tiers:
- Starter is $45 per month.
- Professional is $1,600 per month.
- Enterprise is $5,000 per month.
HubSpot Marketing Hub
HubSpot Marketing Hub lets you run comprehensive and personalized inbound marketing campaigns across multiple channels. It helps you attract the right audience, convert more visitors into customers, and track ROI (return on investment) for your campaigns with revenue attribution reporting.
Prominent features include lead generation, marketing automation, email marketing, traffic and conversion analytics, blogging, landing pages & forms, social media management, ad management, and custom reporting.
HubSpot Marketing Hub also offers better team collaboration with centralized management of all your business’s marketing assets, data, and tools. This means you don’t have to juggle individual applications for each of your marketing efforts.
It integrates with HubSpot CRM, of course, but it also has the ability to integrate with other CRM and sales tools at no extra cost.
Pricing
HubSpot Marketing Hub comes in four pricing tiers:
- Free is a no-cost tier aimed at beginners and solopreneurs.
- Starter is $45 per month and includes simple follow-up emails, ad retargeting, and landing page reporting.
- Professional is $800 per month and includes marketing automation, blogging, and custom reporting.
- Enterprise is $3,200 per month and includes adaptive testing, account-based marketing, and multi-touch revenue attribution.
Also read: Top Email Marketing Software & Platforms
HubSpot Sales Hub
HubSpot Sales Hub is a powerful and easy-to-use platform that helps you manage your sales pipeline and close more deals. It includes sales engagement tools, quote and configure-price-quote (CPQ) functionality, reporting and analytics, and integration with over a thousand third-party tools.
HubSpot’s sales software saves you a lot of time and effort by combining all sales tools under one hub. Popular features of HubSpot Sales Hub include professional email templates, sales team performance and productivity tracking, purchase order and sales collateral management, call tracking and recording, and contact management.
Pricing
HubSpot Sales Hub comes in four pricing tiers:
- Free comes at no cost.
- Starter is $45 per month.
- Professional is $450 per month.
- Enterprise is $1,200 per month.
HubSpot Service Hub
HubSpot Service Hub simplifies the overwhelming task of responding to customer inquiries around the clock across a variety of channels. It lets you manage the whole customer journey with a unified customer service software that helps you deliver personalized, end-to-end service to foster stronger customer relationships.
HubSpot Service Hub also provides various automation and self-service features such as help desk, ticketing, VoIP calling, live chat, customer portal, knowledge base, one-on-one video messaging, team management, customer feedback surveys, forecasting, and reporting dashboards.
With these features, you can enable seamless onboarding of new customers, leverage upselling and cross-selling opportunities, and deliver a personalized user experience.
Pricing
HubSpot Service Hub comes in four pricing tiers:
- Free comes at no cost.
- Starter is $45 per month.
- Professional is $360 per month.
- Enterprise is $1,200 per month.
Also read: Customer Engagement Software for Small Businesses
HubSpot CMS Hub
Whether you’re a marketer or web developer, HubSpot CMS Hub is a content management system that helps you create and manage your website. With flexible templates and coding solutions, you can build your website from scratch or leverage a prebuilt theme.
You don’t have to rely solely on developers, as HubSpot CMS helps you create, edit, and optimize website pages easily. Other features include a drag-and-drop editor, SEO recommendations, prebuilt themes, adaptive testing, and tracking website visitors and site performance.
With CMS Hub, you also get a free SSL (Secure Sockets Layer) certificate, which is essential for website security. Your website is hosted by a global Content Delivery Network (CDN) that has automatic distributed denial-of-service (DDoS) protection, a web application firewall, and antivirus built-in.
Pricing
HubSpot CMS Hub is available in three editions:
- Starter is $23 per month.
- Professional is $360 per month.
- Enterprise is $1,200 per month.
HubSpot Operations Hub
HubSpot Operations Hub is designed to connect apps, automate business processes, curate customer data, and help your team stay aligned with a unified toolset under one CRM platform.
The data sync feature ensures your information is consistent across all of your databases, so everyone on your team is working with the same data. This sync also allows users to create personalized filters and field mappings.
Other features include programmable automation, data quality automation, workflow extensions, team management and permissions, and report customization.
Pricing
HubSpot Operations Hub comes in four editions:
- Free comes at no cost.
- Starter is $45 per month.
- Professional is $720 per month.
- Enterprise is $2,000 per month.
HubSpot user experience
HubSpot is best suited for small and medium businesses (SMBs). Users like HubSpot’s ease-of-use, intuitive interface, powerful dashboards, excellent customer support, easy integration with third-party apps and tools, and free and comprehensive pricing plans. You can use each of the Hubs alone, or you can connect them all under the CRM Suite.
On the downside, it might not be affordable for some businesses as they scale because the cost builds up with new features and add-ons. Some users also found it lacking in advanced reporting capabilities and other in-depth functionality.
Is HubSpot right for your business?
When it comes to choosing the right CRM platform, there’s no one-size-fits-all solution. HubSpot CRM is particularly suited for solopreneurs or small-to-medium business owners, as it offers a free plan to meet the basic needs of your business.
As your business grows, it might not be the best option since the cost accumulates quickly. A different CRM solution such as Salesforce, Zoho, Insightly, and Nimble might be a better choice if you anticipate needing to expand your CRM capacity quickly.
Still unsure whether HubSpot is right for you? Have a look at our top CRM products list to compare HubSpot with competitors and select the best customer relationship management solution based on your business’s needs.
