James A. Martin

Jim Peterson of LandscapingNetwork, a small landscape architecture company in Calimesa, Calif., has recently seen traffic to the site increase by 30,000 visitors a month. Where exactly are all those visitors coming from? From Pinterest. If Pinterest hasn’t grabbed your attention yet, it probably just did. Though Peterson says he hasn’t yet seen direct sales […]

If you’re like most small business owners, you’re not investing much money or effort into social media marketing. But given the fact that 51 percent of Facebook fans are more likely to buy from a brand they like, not engaging with social media could curtail your business’s growth, according to Jim Bennette, CEO of VisiStat, […]

According to the blog VentureBeat, certain iPad and iPhone apps steal your address information and store it on their servers. And it’s not just iOs apps, either. Lots of sites upload your contacts without so much as a how-do-you-do. Our colleagues at Enterprise Mobile Today have the details on this mobile security issue.

Everyone wants the best deal possible — especially during the holidays and especially since money is in short supply this year. We’ve got three quick tips to help you save some dough on mobile devices and gadgets. Go forth and save.

Among social media networks, Facebook, Twitter, and Google+ get the most attention by far. If you own or run a small business whose customers are primarily consumers, having a presence on these social networks makes a lot of sense. But there’s another social network worth considering — LinkedIn — especially for business-to-business (B2B) organizations. LinkedIn […]

Traditional search engine optimization (SEO) tactics are all about using keywords and backlinks to help people find your content. But as more people surf the Web using smartphones and tablets instead of desktops and laptops, what will it mean for SEO? Do you need to revise your tactics for mobile SEO? And what impact will […]

If you want your small business to be found in Google searches, or you want to develop a following on social media networks, you need to create content. Like any small business marketing effort, creating content can be a lot of work. But there are a variety of free or inexpensive Web tools that make […]

Your online reputation management may consist of Googling your small business’s name on occasion. When you do, it all looks fine: There’s your website at the top of the results, followed by your Facebook page, LinkedIn profile, and so on. Great, now you can relax. Or can you? While your company’s presence on the first […]

Don’t know what Klout is or why you should care? If you have Klout, you may be automatically upgraded to a better room at a Las Vegas hotel. Your Klout score may get you preferential treatment the next time you call into a customer service center. People with Klout have been eligible for a free […]

If you’re toying with creating a small business website or blog, allow me to detain you for a moment. Maybe you’re considering hiring a website designer to create, maintain and update your site. It’s a perfectly reasonable option, especially if you have no knowledge of — or zero interest in learning — website programming. But […]

There’s certainly no shortage of iPad 2 accessories, but finding the one that suits your work style and tastes takes a bit of time and research. We hope to simplify the process for you by narrowing the field to six options that are both stylish and functional. Click on the story link below to check […]

You’ve created an awesome website. You’ve optimized it with the right keywords in the right places. And yet, you’re still showing up on page eight of Google search results for your keywords. What are you missing? Links. Links from other websites pointing to yours, called backlinks, are a vital component of any small business SEO […]