Andrew Lock

Small business marketing genius … wouldn’t we all love to have it? Well, we’ve got the next-best thing in Andrew Lock the man who coined the phrase “everything is marketing and marketing is everything.” Take this week’s episode of Help! My Business Sucks. He turns a vacation to Maui into a first-class tutorial on small […]

Every week Andrew Lock offers entertaining, real-world examples of how you can make your small business marketing more effective. Should Wi-Fi in the sky get a thumbs up or down? Tired of waiting for video that just won’t load? And do you really understand your customers, or are you poised to make a colossal marketing […]

Developing new products for a small business takes cash, and that’s not always easy to find these days. Fortunately Andrew Lock knows a couple of online resources that could help foot the bill. Other topics in this week’s episode include a compelling demonstration on why spelling and grammar matter and a great marketing lesson from […]

Small business marketing expert Andrew Lock understands that failure is a part of running any business. Learning to accept it, learn from it and keep moving forward is the key to turning failures into successes. Anyone following Google can see that success and failure are inextricably linked. In addition to sharing a recent challenge in […]

Finding the right images — or correcting images so that they’re right — for your small business marketing needs is a familiar task to any small business owner. But you don’t have to spend big money to handle minor issues, and it’s good to know that the Web is full of easy and free graphics […]

We love Web tools that make our life and work easier. We especially love them when they’re free or really cheap. No one does a better job of finding Web tools than small business marketing expert Andrew Lock, and we want to make sure you didn’t miss any of our favorites from his collection. The […]

In the dog days of summer, even the most intrepid entrepreneur takes a week of, so we’re traveling back into the Help! My Business Sucks archives to share an early, equally informative and still new-to-you episode. It’s jam-packed with small business marketing tips, ideas and even a well-deserved rant. Along with insightful advice on how […]

PR Web PRWeb.com (Click for larger image). If you have news about your business that you’d like to get out to the world in the form of a press release, you really should know about PR Web.  It’s also referred to as the Press Release Newswire.  The four types of account packages at PRWeb.com range […]

How do you put a new spin on an old concept? What’s a good way to get your business noticed? One thing’s for sure, you don’t do it by sticking with the status quo. Sometimes you have to shake things up; look at a challenge with fresh eyes — make a bold move, or simply […]

WordPress University Do you use WordPress to publish a blog?  If so, here’s a neat resource that you may find useful: WordPress University.  This free site offers a variety of tutorials and other information for WordPress users.  Whether you’re a beginner or an expert, WordPress University claims you’ll find all the training and resources you […]

There’s nothing wrong with using those Valpak promotions as part of your small business marketing strategy, but you need to focus on what really matters: your customer. After all, if the ad doesn’t answer a customer’s primary question — what’s in it for me — then you’ve lost. Andrew Lock also shows what one company did to make […]

If you give your customers a gift in exchange for a testimonial, is it a token of appreciation or a bribe? Small business marketing maverick Andrew Lock weighs in and wants to know your take on the subject. He also takes a closer look at some very familiar logos only to find a few details […]