Marketing Tools: Distribute Press Releases

PR Web

PRWeb.com (Click for larger image).

If you have news about your business that you’d like to get out to the world in the form of a press release, you really should know about PR Web.  It’s also referred to as the Press Release Newswire.  The four types of account packages at PRWeb.com range from Basic ($80 per release) to Premium ($360 per release). Choose the package that suits your needs, and then submit your press release. 

The site also offers small business SEO tools to ensure maximum online visibility, because it submits your press release to search engines and also to journalists around the world as well as to news sites such as GoogleNews and YahooNews. 

You’ll be able to drive website traffic to your site and then also track the results of people who have printed your press release.  PR Web is a really good way of increasing your business exposure.

LocateTV

I’ve got some favorite actors on TV and in the movies that I love to keep up with.  But it’s hard to know just when their shows or movies are going to be playing.

LocateTV.com (Click for larger image).

You can use Plaxo to discover the content that your friends are creating all over the Web, and then share your own.  And according to Plaxo, you can take it with you, meaning that you can take your address book and what the site calls Pulse, which is your media stuff, with you to Outlook, Mac or your mobile phone.

You can create a profile and contact info if you want and set up a Pulse Stream

—

that sounds an awful lot like a Tweet, but it

’

s their name for it.

The website is called Plaxo. and it aggregates all your various social media sites into one dashboard.

You

’

ll find lots more

tips and resources from Andrew Lock in our Small Business In-Depth series,

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Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”