Pedro Hernandez

Chitika, a Westborough, Mass.-based online advertising network, has launched a new product that helps small businesses reach mobile users at just the right time and in the right place. The app, dubbed Cidewalk (iOS and Android), allows marketers to affordably launch an on-the-spot promotional campaign that reaches local, smartphone-carrying consumers in a few minutes. A few taps […]

Microsoft is moving quickly to close the book on the Windows 8.x era. And that is welcome news for small businesses that struggle to make the move to a mobile work style. Designed to run on both tablets and PCs, the Windows 8 operating system (OS) received enormous criticism for catering too much to tablets […]

PCs and computer servers aren’t the only technology systems hackers stake out. Major data breaches grab headlines, like Home Depot’s recent computer security problems, by virtue of the millions of customers they potentially affect. Small businesses, meanwhile, continue to fall victim to another form of fraud that can lead to real losses. Understanding the threat […]

Paychex provides more than payroll processing services, and its new software-as-a-service (SaaS) offering grants small business owners access to the company’s expansive human resources (HR) solutions portfolio on their own terms. The Rochester, N.Y.-based company recently launched Paychex Flex, a cloud-based workforce management platform. As its name suggests, Flex enables small businesses owners or human resource […]

Small business owners are generally bullish about their prospects, according to this year’s Sage Business Index. The report from small and midsized business (SMBs) accounting software specialist reveals that U.S. small business confidence reached 67.53 points on a 1 – 100 ratings scale, up 2.88 points from last year. Sage polled 14,000 small business decision makers […]

Security specialist Tyco Integrated Security (TycoIS) helps small businesses keep their shops, storerooms, and labs safe from snoops and thieves with its new integrated services offerings. TycoIS already protects manufacturing plants, offices and various other facilities for midsized and large businesses, according to Mark Bomber, director of marketing for the company. And now that experience once […]

Need some exercise? Many small and midsized businesses (SMBs) give their workers time on their feet away from their desks, but it comes at the cost of productivity. Each year, the trips to and from the office printer add up to 4,333 hours (for a 500-person company), provided those employees print an average of five […]

Nothing brings the workday to a screeching halt like an uninspired business presentation. Every day, well-meaning workers gather colleagues, clients and potential customers into conference rooms, eager to share their ideas, insights or sales pitches. Sadly, that zeal rarely translates onto a compelling experience. Scripted speeches often fall on deaf ears and slides light up […]

GoDaddy and Microsoft are removing some of the biggest barriers to starting up a small business website with Get Online Today, a new service that helps small business owners get up and running in just a few minutes. Steven Aldrich, GoDaddy’s senior vice president of business applications, revealed a startling statistic in an interview with Small […]

EnableSoft, an Orlando, Fla.-based software maker, aims to help small business owners improve productivity while restoring their sanity. How? Through automation software. The company’s new Foxtrot automation software helps shop owners and their workers avoid hours-long data entry and maintenance sessions, freeing their time for high-value activities such as providing great customer service. “Manual processes […]

Apple Pay is coming, and small business owners will want to keep the near field communication-based (NFC) technology on their radar. But don’t rush out to offer the mobile payment option, at least not yet. On Sept. 9, the Cupertino, Calif.-based i-maker debuted its mobile payments platform, Apple Pay. It may have been eclipsed by the […]

Target, Neiman Marcus, and now, Home Depot; these giant retailers made even bigger headlines after a data breach stole millions of credit card records from their networks. Small businesses also make tempting targets, Andrew Bagrin, Founder of CEO of My Digital Shield, a cloud-based provider of small business data security services, is quick to point […]