Julie Knudson

Mobile device management (MDM) software gives small business owners better control over an increasingly mobile workforce. We look at four affordable options. 4 Mobile Device Management (MDM) Software Options Many small businesses are pushing aside desktop computers and phones in favor of the portable productivity that smartphones, tablets, and laptops provide. But keeping track of […]

We look at five low-cost or free image editing tools to help small businesses create perfect images for both offline and online marketing campaigns. 5 Image Editing Tools for Small Business Images play a vital role in the small business owner’s marketing arsenal. Well-chosen photos make marketing materials more engaging, and the right product pictures […]

The right small business ecommerce shopping cart can improve your ecommerce sales conversions and boost customer satisfaction. We take a quick look at four ecommerce shopping carts. Shopping Carts for Small Business Ecommerce Shopping Carts for Small Business Ecommerce The shopping cart plays a vital role in the small business ecommerce pipeline. A well-designed shopping […]

Passwords—they’re still the first line of defense for protecting your most valuable small business assets. From financial data to health records, strong password practices keep information safe from unauthorized eyes. Does your small business even have a password policy? If not, why not? If so, is your password policy up to date, and do your […]

Every small business owner understands the importance of ROI. Operating on tight budgets requires justifying every expense, and this is especially true for your small business marketing dollars. Understanding how well your marketing efforts perform is an important part of long-term success Tracking helps small business owners keep their fingers on the pulse of marketing […]

Small business security threats remain in a constant state of flux. Old threats fade away as improved protective measures make them ineffective, and then new threats emerge to take advantage of the latest security gaps. We asked security experts to discuss the most current crop of threats that small business owners need to pay attention […]

Social media marketing is essential for small business owners, and small business advertising on Facebook ranks as primary component of that marketing strategy. The platform’s reach makes it a popular way to get new products and services in front of customers while also enticing them with discounts and other promotions. Facebook social ads are an […]

Many small business owners are familiar with branding—a concept historically connected to brick-and-mortar locations and print advertisements—but as more small business retailers move online, branding elements play an important role in the customer experience. When it comes to branding a small business ecommerce site, logos and products are just the tip of the iceberg. In […]

Whether you post on Facebook, tweet your latest news, or share videos on YouTube, social media is an excellent and proven way to connect with potential and existing customers. But it’s not the only option. Online communities for small businesses provide a powerful platform for small business owners yearning to build brand awareness. Small Business […]

As you chart your small business ecommerce strategy in the New Year, ecommerce experts advise you to keep your eyes on these growing business marketing trends: improving trust through website design, improving the mobile shopping experience, and social selling. Understanding current and developing small business ecommerce trends is key to growing a successful online business. […]

Looking for free marketing automation tools? These automated marketing platforms offer freemium plans to help you jumpstart your small business marketing mojo. Free Marketing Automation Tools for Small Business Staying on top of your company’s small business marketing can be challenging. Marketing automation platforms—sets of tools that help you manage and streamline tasks such as […]

While the desktop still rules the business domain, mobile device use is rising quickly among small businesses as the preferred way to get work done—from answering emails, to posting on Facebook, to invoicing customers. And small business IT pros predict that it won’t be long before tablets, smartphones, and laptops displace the desktop. But even […]