Julie Knudson

Building a website is a daunting prospect for some small business owners. So much so that, according to one study, nearly 25 percent of small businesses still do not have a website. And 10 percent have no plans to build one at all. In this Web-connected world, it’s hard to imagine that those small businesses […]

Just 10 years ago hackers didn’t waste their time and energy on small businesses, but today cybercrime is a multi-billion dollar business, and no one is immune. From Fortune 100 companies down to the smallest mom-and-pop shops, data security is a huge concern. Email is an attractive entry point that hackers use to carry out […]

Every small business wants to save money, and budgeting software can help. We look at four options to help you track expenses, forecast revenues, and even generate invoices on the go. Save Money with Budgeting Software One of the best ways for any small business owner to save money is to develop and stick to […]

Businesses and consumers expect a lot from Wi-Fi networks, and both the number and variety of wireless devices—laptops, tablets, smartphones, sensors—continue to increase. Tom Clavel, product manager at Ruckus Wireless, says that as more people come to rely on mobile devices and apps, they count on finding wireless networks to help them locate the products […]

How many hours does it take your business to process the payroll? Gathering time cards, adding up hours, and calculating taxes takes time. So does tracking potential compliance issues when it comes to state labor rules—something you want to know ahead of time rather than after an employee has accumulated too many hours. Square Payroll […]

Could your small business benefit from a customer relationship management (CRM) platform? CRM software used to be expensive, complex, and designed for larger enterprises. Today it’s a different story; CRM platforms designed specifically for small companies no longer carry the complexity or the hefty price tag. One such company, Insightly, was created from the ground […]

It happens every year, and yet the holiday season—a make or break revenue proposition for some companies—sneaks up with surprising speed. Proper preparation and timing requires insight not only into what your customers want, but when they may want it. It’s never too early to start planning, so we spoke with several business experts who […]

With all the mobile phones in the world today, it just doesn’t pay to ignore mobile marketing. According to Pew Research, 35 percent of adults in the U.S. owned a smartphone back in 2011. Fast forward to 2015, and that figure has grown to 64 percent. Those promising numbers represent a big opportunity for small […]

Ecommerce businesses tend to focus primarily on selling—attracting customers, identifying the products most likely to sell—and that’s perfectly understandable. But for many customers, shipping cost plays a deciding factor. Providing the right shipping options at the right price is crucial, but shipping remains a puzzle to many small business owners. Understanding Ecommerce Shipping In today’s […]

Small business owners are masters at efficiency. With lean internal resources and big goals, it’s crucial that every action they take achieve the greatest impact. Designed with that goal in mind, Infusionsoft, a sales and marketing platform, helps small business owners get organized, grow their sales, and save time in the process. “Infusionsoft combines customer […]

The wider marketing world sometimes overlooks email newsletters. Viewed as too old-school compared to other digital tools, newsletters are great for engaging customers. Aligning them with other components of a marketing campaign takes planning, but the newsletter’s effectiveness is hard to beat. Newsletters and Social Media While small business marketers may flock to social media, […]

Website localization, where you customize a website—translate text, modify features, etc.—for visitors in a particular region, may seem like something only big companies need to do. But small businesses should also think about website localization as their customer bases expand. What works in one region may not be successful in another, and that can directly […]