Julie Knudson

Business podcasts offer busy entrepreneurs an easy, time-friendly way to expand their business knowledge. We look at four of our favorite business podcasts. 4 Business Podcasts for Small Business Owners Look online and you’ll find tons of articles extolling the number and variety of business books that every small business entrepreneur MUST READ. But seriously, […]

An SSL certificate is an essential element of running an online business. Online security is a primary concern—both for consumers and for ecommerce business owners. Merchants who want to conduct business online safely turn to SSL certificates. But what is an SSL certificate, and why should every ecommerce business have one? We turned to the […]

Mobility is the name of the game for many small businesses, but a truly mobile business can be hard to achieve if you or your employees remained tied to a desktop cash register. If you want to make your business transactions less dependent on a fixed location and flexible enough to meet the evolving needs […]

Managing the various responsibilities that fall under the human resources umbrella can consume a huge amount of any business owner’s time. But HR management software can take the load off of your shoulders. Whether you need to find and hire new employees, oversee benefits and health insurance offerings, track employees’ hours and accrued time off—or […]

Technology is the great equalizer in business. It provides a level playing field where small business owners can compete with large enterprises—across the country or around the globe. The software and hardware options currently available to small business entrepreneurs are far more varied, powerful, and affordable than they were just a few years ago. Cloud-based […]

Finding ways to engage customers can be challenging for small business owners, especially in this age of information overload. Business newsletters are a time-honored and effective marketing strategy, but they come with their own set of challenges. A compelling business newsletter requires a significant time investment—to create new content or to sift through dozens of […]

As a busy, time-strapped entrepreneur, you need to make the most of every hour in your day. That’s why business productivity software tools are so important. They can help you get more done more quickly, so you can spend more of your time focused on growing your business and your bottom line. In this article, […]

What if you could create a virtual tour of your website, showing customers how to place orders for customized products or guiding them through the process of setting up a new account? Or what about highlighting the new features you just added to your most popular app? That’s a job for WalkMe. Designed as an […]

Does your customer base range across the country or even around the globe? Or maybe you have a highly mobile small business workforce, or employees scattered across multiple geographic regions. Webinar technology—for events, presentations, and training—can help you keep pace with that widening circle of far-flung customers and workers. Cost-effective and efficient, webinars are the […]

Looking for the best password manager? These seven password managers will help keep your login credentials safe and in one easy-to-use place. 7 Password Managers for Small Business Updated: July 5, 2016 It seems you can’t go anywhere online without a password. Small business owners need to remember login credentials for payroll software, email accounts, […]

Customer relationship management (CRM) platforms and automated marketing platforms abound at the enterprise level, but most small businesses don’t need the complicated—and expensive—features commonly found in such products. On the other hand, tools like Excel spreadsheets or other point-oriented solutions may not have enough horsepower to get the job done. Automational—a platform designed specifically for […]

Whether you own a service business trying to generate leads or an ecommerce company working to sell more products, website performance probably ranks as one of your biggest concerns. Small business owners and managers sometimes struggle with how to move website visitors out of the shopping phase and into the purchase process. Conversion rate optimization […]