Finding ways to engage customers can be challenging for small business owners, especially in this age of information overload. Business newsletters are a time-honored and effective marketing strategy, but they come with their own set of challenges.
A compelling business newsletter requires a significant time investment—to create new content or to sift through dozens of Internet sites looking for interesting tidbits. Time-strapped small business owners could use some help, and that’s where NewsletterBreeze comes into the picture.
[Related: 6 Tips for Writing Effective Content]
How to Create Content for Business Newsletters Quickly
NewsletterBreeze, a self-described “automated content gathering and curation” platform was designed with entrepreneurs in mind—entrepreneurs who have trouble finding enough hours in the day to get everything done. The team at NewsletterBreeze heard these concerns loud and clear; the content creation service provides a way for small business owners to quickly and easily create business newsletters that give their audience the information that matters most.
“Basically, small business owners wear so many hats and do so many things, that they don’t have the time to handle email marketing,” says Javier Sardá, founder and CEO of Invespromo Consulting, the maker of NewsletterBreeze. “That’s why we focused on building a platform that helps small business owners create engaging business newsletters as fast as possible.”
Create Business Newsletter Content Your Subscribers Want
Start by configuring your NewsletterBreeze account to match your business’ needs and your customers’ specific interests. “The first time you set up the configuration, you identify the website, Twitter, and hashtag data to pull in the type of content that appeals most to your subscribers,” says Sardá.
The content creation service also factors in social media reactions, such as likes and retweets, so that you can see how much interest each piece of content has already garnered. “That makes it faster and easier when you’re selecting the type of content you want to share in your newsletter,” says Sardá. Rather than wade through dozens of articles within your business niche, you can use NewsletterBreeze to look for articles that already offer demonstrated value.
The configuration step also helps small business owners to achieve maximum efficiency in other ways. “It really pinpoints the type of news and content that you want,” Sardá says. You can enter specific keywords, for example, which the platform looks for as it searches across RSS feeds and additional online channels.
Once you finish setting up your incoming content options, you tackle the next part of the account setup process: getting your business newsletters into your subscribers’ inboxes.
“That function requires a third-party email marketing service,” Sardá explains. NewsletterBreeze doesn’t send newsletters directly to your subscribers; you link your account to the email marketing service of your choice. The content creation service integrates with popular email marketing services, such as MailChimp and Constant Contact. Once you complete your account setup, you can immediately begin gathering and curating content to include in your next business newsletter.
Affordable Content Creation Service
You can take NewsletterBreeze for a spin during a 30-day, free-trial period. After that, you can choose from three plans designed to provide the exact level of functionality your business needs. The two lower-priced plans focus on newsletter creation, while the third adds website and social-media sharing functionality.
The Basic plan runs $17 per month and includes configuration with a limited number of sources. Even with those limits in place, you can always manually add content outside of those sources. The Pro plan, which Sardá claims is the most popular, costs $37 per month and includes unlimited sources from the Web.
ContentBreeze, the highest-priced plan at $77 per month, includes a number of additional features such as the capability to display news to visitors directly through the platform and to share news straight through social media.
You can access the web-based NewsletterBreeze platform from any location and through any device with a Web browser. The company’s support team is available should you run into any trouble setting up your account—even during the free trial period. “If you find the configuration process more complicated than expected, we can help you to configure your account to bring in the content that interests you most,” Sardá.
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