WePay Launches Smart Online Payment Buttons

WePay, an online payments services provider based in Palo Alto, Calif., aims to make it “super easy for small business owners to start accepting payments online,” says COO and Co-founder Rich Aberman.

Today the company debuts new smart payment buttons that make accepting online payments as simple as embedding a online video, according to the company. And it isn’t stopping at making it painless to integrate a credit card payment system into business websites.

WePay also solves a common problem that can affect many an online entrepreneur’s bottom line.

Keeping Customers Close

After spending considerable time and resources to launching pixel-perfect websites, small business owners can typically do little but stand back and watch as online payment providers like PayPal end up redirecting customers to their own sites to complete a transaction.  “Merchants hate it,” says Aberman.

Not only does it lower sales conversion rates, he explains, it “makes it look less professional.”

With WePay’s new payment buttons, which can include a cart for multiple items, customers never have to leave a merchant’s website. The entire checkout process takes place within the site where the payment buttons appear via an iframe.

Cut-and-Paste Simplicity

WePay payment buttons require no coding. You set your options and WePay automatically generates the code snippets that you can then copy-and-paste into your Web page or content management system.

Altogether, WePay’s technology makes online payments one less thing small business owners have to struggle with.

“We want to make accepting payments on your site as easy as embedding a YouTube video, and I believe we’ve done that,” said CEO Bill Clerico in a company release. “No other payment company allows you to accept payments on your own site, without requiring a redirect or any programming whatsoever.”

And it’s safe, says Aberman. “You don’t have to worry about PCI compliance,” he informs. PCI is a set of security standards that govern credit card payment processors and institutions that handle credit card data, including merchants.

The company charges 2.9 percent plus 30¢ for processing credit cards and 1 percent plus 30¢ for processing payments made using bank account information. In addition to payment buttons, WePay’s technology also powers ‘Donate’ buttons for online fundraising and ‘Register’ buttons for event registrations.

WePay’s new payment buttons are available now.

Pedro Hernandez is a contributing editor at Internetnews.com, the news service of the IT Business Edge Network, the network for technology professionals. Follow him on Twitter @ecoINSITE.