Salesforce Secures Social CRM - Small Business Computing

Salesforce Secures Social CRM

Written By
Paul Shread
Paul Shread
Apr 4, 2011
1 minute read

Customer relationship management (CRM) leader Salesforce.com acquired social CRM company Radian6, and plans to add its capabilities into all of the Salesforce.com products. The move highlights just how far social media has come in its evolution from consumer fad to marketing metric. Social media reach and engagement have become an important part of small business marketing. Ignore it at your peril.

Our sister site, eCRMGuide.com reports the details of this sale, and the implications it has for Salesforce.com customers.




Salesforce.com (NYSE: CRM) made a big move today to boost its social CRM and social media monitoring capabilities with an agreement to acquire Radian6 for $326 million in cash and stock.

Salesforce added Radian6 to its Service Cloud call center and customer service application earlier this month.


Read the complete article: Salesforce Acquires Radian6 for Social CRM



Small Business Computing is on Facebook. Join us on Facebook and interact with the site’s editors, post messages, share your small business challenges and successes, discuss technology and suggest topics you’d like covered on Small Business Computing.





Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!
Small Business Computing Logo

Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales. To address the needs of these small businesses, Small Business Computing offers detailed coverage of cost-effective technology solutions, including lists of top vendors, product comparisons, and how-to guides that offer specific tools to help solve issues.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.