Business intelligence and analytics software were once the exclusive purview of big business, and while that’s changing, many small business owners still feel as though that kind of capability is still too complicated and expensive to be within SMB means.
Laurie McCabe, analyst and co-founder of The SMB Group, shares some of the results of her company’s 2011 SMB Routes to Market Study, which shows how SMBs view and use BI and analytics today and their plans for future use. In addition, the study lists conditions that indicate your business has a data analysis problem, and what to look for in a BI solution.