When Small Business Accounting and CRM Collide

With more than 4.5 million customers, Intuit’s Quickbooks is easily the top-selling small business accounting software. And when it comes to small business CRM software, Salesforce.com sets the standard. So when the two companies decided to join forces, it seemed like a match made in, well, small business heaven.

The partnership focuses on versions of Salesforce.com’s small business CRM (Contact Manager Group and Professional) that have been pre-integrated with Intuit QuickBooks and QuickBooks Online small business accounting software. Intuit will make these editions available in its App Center.

For a closer look at the partnership details, how the deal shakes out and what it all means for small business owners, we look to Laurie McCabe, analyst and co-founder of the SMB Group. Note that Laurie McCabe is also a frequent, pro bono contributor to Small Business Computing.

Read the complete article: Intuit and Salesforce Partner Up: Who’s the Big Winner?

Laurie McCabe explains more technology trends and buzzwords in our Small Business In-Depth series,

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