11 SEO Copywriting Tips To Boost Sales For Small Businesses

What is your best SEO copywriting tip that a small business can implement to help boost sales?  

To help you boost sales for your business through SEO copywriting, we asked business professionals and small business owners this question for their best insights. From showcasing data to creating catchy headlines, there are several ways that may help you increase your sales with SEO copywriting for growing your business. 

Here are eleven SEO copywriting tips to boost your sales. 

Highlight Your Results

I think it’s easy to get caught up in keyword research and implementation when you’re doing SEO copywriting. This is all for good reasons too; the data supports making sure that you have locked in on your keywords and are using them frequently enough to stay relevant. However, I think the best tip to remember when you’re doing this is to keep in mind your end goal to gain those conversions and get leads. So while you’re using your keywords, don’t forget to also show why your product works, what makes you unique, and why that person should use you. Keep an emphasis on deliverables and why you are the best. 

David Wechs, Handwrytten

Keep it Easy To Read

When it comes to creating content for businesses, the first step is making sure people see it. This can be done through data-driven results, like using keywords to make sure your audience will come across your content. But to take this a step further, it’s also equally to keep people on the content and keep them coming back to you. The best tip for SEO copywriting is to make sure that the content is digestible, easy to read and easy for the reader to act on. Especially for the IT industry, how-to guides, educational ebooks, case studies and testimonials will definitely skyrocket sales.  

Giota Gavala, Comidor 

Add Your Personality

Small businesses should make sure to focus on implementing keywords naturally. Using target keywords in content is essential, however, readability should not be ignored. The key to success is speaking both to users and Google simultaneously. You want users to enjoy reading your value-packed content while ensuring it is optimized. Be unique in the way you use keywords and don’t be afraid to have your own voice! 

Sophia Orlando, Markitors

Use Experts To Author Content

Search engines rank authoritative content on search engine result pages, which is why they look for expertise within a blog post. To determine expertise, search engines may analyze a piece of content for items like long-tail keywords, internal links, and keyword phrases that align with the search intent of a primary keyword. If you are looking to become an expert SEO copywriter, make sure that you’re an expert in the topic you’re writing about. That way, both search engines and readers will view your copy as valuable content. 

Mor Hasson, Maple Hosting

Utilize Long-tail Terms

Many SEOs prioritize volume over relevance, but when it comes to small businesses who need to make sales as opposed to ad revenue, nothing is more powerful than the long-tail keyword. An easy copywriting tip is to always look at the “People Also Ask” section at the bottom of Google for your primary keyword and make sure to include those in an FAQ section at the bottom of your post. Long-tail terms are usually less competitive and drive hyper-relevant traffic. By using this method you’re able to target more keywords, without excluding any relevant traffic that might be willing to buy.

Quincy Smith, ESL Authority

Empathize with Your Audience

If you’re creating blog posts for SEO, it can be tempting to begin with a lot of filler to cram all your keywords into the opening sentences. Although this may help your SEO, it’s likely to harm your bounce rate–losing those potential customers before they have had the chance to discover your product. Instead, begin by showing you understand what they want to know, and your blog is going to provide that information. Be helpful and informative, and then introduce how your product or service can help the reader. 

Amanda Napitu, Dentaly

Invest in Latent Semantic Indexing

LSI (latent semantic indexing) keywords are synonyms of your target keyword, as well as other keywords that often come up when people are discussing your target keyword. These keywords can help you cover a topic in more detail and rank higher, since Google rewards comprehensive content. In addition, if there’s any ambiguity surrounding the topic you’re writing about, LSI keywords give Google valuable context. For example, the word “transcription” has two different meanings – one refers to the act of transcribing recorded audio, and the other refers to a genetic process. So when I blog about topics related to transcription, I use LSI keywords such as “audio” or “software” so Google understands which type of transcription I mean, making sure my content reaches its intended audience. 

Chloe Brittain, Opal Transcription Services

Publish Long-Form Content

One of our most successful SEO tactics is to publish long-form content on our blog page about the science of mitochondrial cell research, our product, and how it all relates to health and wellness. We also stay at the forefront of SEO by publishing our case studies and research on our website to attract more site visitors to learn about our product and its benefits. Consumers find our company because they are looking for supplement support, so we attract site visitors by using keywords in our science and research for authenticity and transparency. Our website drives user interactivity and conversation around this research, so our brand words are used in marketing graphics and product labels.

Shaun Price, MitoQ

Make Your Content Personable

Many copywriting tricks are effective, but the most common technique is the best: Use “I” and “You.” The use of these pronouns makes a potential buyer feel you are speaking directly to them. Use these pronouns, and you’ll sound conversational and more relatable, both factors in boosting sales.

Janice Wald, Mostly Blogging Academy

Create Catchy Headlines

One of the easiest ways to boost sales with copywriting is writing catchy and outstanding headlines. Your written content may be top-notch, but no one will click through to your article if the headline doesn’t spark interest. The best headlines are the ones that lean towards the reader’s emotions or contain data-teasers.

Peter Thaleikis, Rank Letter

Design a Call-to-Action

My best SEO copywriting tip for small businesses is to include a CTA (call-to-action) at the end of your blog post or article. The CTA should be specific and relevant to what you are offering so that it can give a reason to the readers to take action rather than ignoring it. For instance, if you have a florist shop and you have published an informative blog post about how easy growing orchids is, try adding in a section with a button right after telling people where they can buy them from. Giving visitors access while on-site instead of driving traffic offsite only increases their chances of making purchases.

Altay Gursel, Metriculum

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Tamara Scott
Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.

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