Vangie Beal

Whether you own a Web site or a physical store, or both, e-mail marketing lets you build customer loyalty. When done right, it provides solid value that keeps your business front and center in your customers’ minds. Ecommerce-Guide.com’s buyer’s guide gives you everything you need to pick the right e-mail marketing vendor for your needs. […]

What’s not to love about word-of-mouth marketing? It’s fast, effective and, best of all, it’s free. If you’ve been shy about adding a Twitter campaign to your marketing plan, bear in mind that Twitter is nothing more than word-of-mouth marketing on steroids. Stick your toe in the water by reading this article from Webopedia.com that […]

What’s good for the small business e-tailer is often good for brick-and-mortar business, too, and that’s certainly true when it comes to building your business through social networking. Ecommerce-Guide.com looks at how to make the most of your customers’ social networks. E-tailers have long known the benefits of acquiring their best customer’s best friends, and […]

Affiliate marketing is a great way for small business owners to generate extra revenue — and hey, who couldn’t use more of that? Of course, you never enter any business arrangement without first conducting the necessary due diligence. Vangie Beal over at Webopedia.com walks you through the basics of how affiliate marketing works and how […]

In today’s mobile computing world, one thing that you may not always have handy is a good, clean mousing surface. When sitting on a crowded train or sprawled out on your living room floor with your notebook, it can be at best a headache and at worst a moment of near panic when you can’t […]

‘Tis the season for cheer and shopping, and while small business owners openly welcome the cheer, some have mixed feelings about letting employees do their online holiday shopping from the office. Online shopping may sound harmless, but the reality is that many businesses are not aware of the security risks associated with online shopping or […]

A year ago, when I turned on my Vista machine for the first time, it didn’t take long to realize that unless I mastered keyboard and desktop shortcuts I would be wasting a lot of computing time maneuvering through what seems to be an endless parade of Vista screens. Case in point: under Windows XP […]

If you decided to cash in on holiday sales, now might be the time you’re getting ready to use a Vista-enabled computer for the first time. The benefit of waiting to use Vista is that you can take advantage of what those who bought a year ago have learned. Vista’s interface is designed for the […]

This week forum members discuss creating related-links pages and offer tips on contacting Web masters for link exchange. Other topics include hardware for backing up Windows Small Business Server 2003 and a discussion on the basics of starting an e-commerce venture. Feel free to add your own comments through a handy quick link to each […]

This week, our forum discussions include free tools and ways for Web site owners on a budget to increase traffic to their Web sites, as well as a discussion on barcode scanning software that integrates well with QuickBooks. One hot thread covers data backup, recovery and storage for small businesses. Here you can read what […]

This week’s online forum discussion starts with how to get bonded for your business. Members talk about whether being bonded is really necessary and offer ideas on how to get it done. On the e-commerce side of small business issues, members offer their opinions on PHP– and ASP-based shopping carts and debate which type is […]

Today’s mobile devices are multi-functional devices capable of hosting a broad range of applications for both business and consumer use. Personal Digital Assistants (PDA) and the ever-growing category of smart phones allow people to access the Internet for e-mail, instant messaging, text messaging and Web browsing, as well as work documents, contact lists and more. […]