How to Choose an E-Mail Marketing Service

Whether you own a Web site or a physical store, or both, e-mail marketing lets you build customer loyalty. When done right, it provides solid value that keeps your business front and center in your customers’ minds.’s buyer’s guide gives you everything you need to pick the right e-mail marketing vendor for your needs.

For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase “e-mail marketing” itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.

There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.

Getting Started: Learn E-mail Marketing Lingo

Like any technology, when you dive into the thick of it, you’ll realize there is a whole new world of words and standards to learn. Learning e-mail marketing lingo is important — it will help you understand exactly what vendors are offering. To get you started, here are ten e-mail marketing terms you should know, courtesy of

Ecommerce-Guide Tip:  You can find hundreds of e-mail marketing terms in Webopedia’s Electronic Mail and Online Advertising categories.

Read the complete e-mail marketing buyers’ guide

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