Whether you own a Web site or a physical store, or both, e-mail marketing lets you build customer loyalty. When done right, it provides solid value that keeps your business front and center in your customers’ minds. Ecommerce-Guide.com’s buyer’s guide gives you everything you need to pick the right e-mail marketing vendor for your needs.
For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase “e-mail marketing” itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.
There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.
Getting Started: Learn E-mail Marketing Lingo
Like any technology, when you dive into the thick of it, you’ll realize there is a whole new world of words and standards to learn. Learning e-mail marketing lingo is important — it will help you understand exactly what vendors are offering. To get you started, here are ten e-mail marketing terms you should know, courtesy of Webopedia.com.
- A/B split
- Software as a Service (SaaS)
- Acquisition cost
- CAN-SPAM
- Conversion rate
- Direct digital marketing
- Event triggered e-mail
- List hygiene
- Open rate
- Traffic sources metrics
Ecommerce-Guide Tip: You can find hundreds of e-mail marketing terms in Webopedia’s Electronic Mail and Online Advertising categories.
Read the complete e-mail marketing buyers’ guide
| Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today! |