Small Business Computing Staff

By Owen Andrew Good design is one of the most influential tools in a sales person’s repertoire. You can see the effect of good design in supermarkets, where chains spend millions of dollars testing to find exactly the right place to arrange products. Why? Because good design influences shopper behavior, and placing products in the […]

By Jenna Puckett We’ve all heard the phrase “ignorance is bliss.” But when it comes to buying technology for your business, nothing could be further from the truth. Finding the right software, platform, or tool can be an exhausting process, and several common misconceptions can make getting that process started much harder. Remember: what you […]

By Seth Bailey Technology affects every business, no matter its size. This isn’t exactly a news flash, but it’s true now more than ever. And since knowledge is power, entrepreneurs and small business owners should keep watch for new technologies and the advantages they can bring to their businesses. Let’s take a look at some […]

By Owen Andrew At the start of the New Year, many small business marketers think about what the social media landscape may look like as they strive to reach their business goals. It seems that each passing year brings more competition as social media platforms shift in popularity and networks continue to change the rules […]

By Aleksandr Peterson Buying software for your small business can be a challenging process. Larger organizations often have dedicated procurement teams or specialized IT buyers and a standardized process for making software decisions.  But small businesses can’t afford the time and resources these luxuries require. Many times, the people selecting and buying the software are […]

By Larry Alton When a small business decides it’s time to add an ecommerce site to its brick-and-mortar offerings, it may often underestimate the amount of time and effort required to achieve online success. It’s not as simple as setting up a website and uploading photos of products to sell. Successful small business ecommerce calls […]

By Steve Schwartz It’s easy to choose the perfect small business laptop when money is no object. For the small business owner on a tight budget, however, finding the one that offers the most functionality with the least number of trade-offs can be a daunting task. Things are looking up, however. With more mobile professionals […]

By JT Ripton Creating strong customer loyalty is one of the best things you can do for your business. According to a report from the Harvard Business School, an increase in customer retention rates of just 5 percent will result in a profit increase of 25 to 95 percent. This is an important detail to […]

By Owen Andrew Many small business websites suffer from a multitude of flawed design and process elements that greatly limit the websites’ effectiveness and usability. Worse, the business owners either added those elements—or paid a designer to add them—in the mistaken belief that they look good or improve the user experience. Sadly that is not […]

By Megan Ritter Video plays a much larger role in small business marketing than ever before. The visual power of videos let small business owners convey messages much faster than they can through written content. We put together a step-by-step guide to help you start integrating videos into your marketing plan. But first, let’s take […]

By Chris Miles The push for greater business intelligence in the small business market has never been more intense. Small business owners want business intelligence solutions that drive big productivity gains, provide greater levels of collaboration, and optimize efficiency in an increasingly mobile business environment. Now small businesses can take an emerging technological route to […]

By Jenna Puckett In 2011, Gartner research predicted that more than 70 percent of businesses would have at least one “gamified” application by 2014. If you’re unsure what that means, just take a look around. Do you have a rewards card on your keychain that earns you points? Are you the top contributor in a […]