Small Business Computing Staff

by Laura Thieme Effective optimization for search engines requires more than just fiddling with web pages – you need to carefully select and focus your efforts on specific keywords for maximum success. A search engine marketing strategy encompasses many elements including an understanding of your target audience, which search engines they are likely to use, […]

Wayne N. Kawamoto Managing Editor, www.smallbusinesscomputing.com McAfee Security, a division of Network Associates, announced an enhanced version of the VirusScan ASaP managed desktop anti-virus service. The new version promises to deliver automated updates without the need for Internet connectivity, ensuring all users on a corporate network are protected. Additionally, in order to ensure greater virus […]

By Matthew A. Peretz Toshiba’s Computer Systems Group (CSG) announced the Magnia SG20 wireless mobility server. The Magnia SG20 is a portable wireless server that can be used in various environments including small and medium-sized offices, remote offices in large organizations, home offices, and other businesses looking for mobile networking capability. About the size of […]

By Jim Geier There are many access point vendors now with products on the market, leaving you with a tough decision on which one to use. Some of these access points barely satisfy the 802.11 standard, making them most suitable for homes and small offices. Others have rich features that extend well beyond the standard, […]

By Tessa Wegert When it comes to planning an ad campaign, whether on- or offline, understanding your audience is the key to success. Seems like an obvious tenet, I know. But in the online world, where advertisers are constantly pushing the envelope to get their audience’s attention, consumer attitudes can change daily, making it increasingly […]

By Sharon Gaudin Before cracking down on Internet access abuse at her family’s 60-year-old auto dealership, the IT director there found a few employees were spending as much as six out of their eight-hour work day on the Internet – playing games, gambling, buying stock and even downloading porn. “They obviously weren’t doing their job,” […]

By Wayne Kawamoto Agere Systems’ dual Ethernet port/802.11b-based ORiNOCO Broadband Gateway 2000 (BG-2000) offers an easy way to set up and manage a wireless network in homes and small offices, and the system’s built-in security, which consists of advanced WEP encryption and a firewall, offers solid protection. The BG-2000 is an Internet gateway that shares […]

Envisioning that your Web site is courting your visitors may be a good way to make some improvements. Here are some ways to equate your e-store’s relationship with its customers to the dating process – where hopefully everyone will live happily ever after. First Impressions – When customers happen upon your URL for the very […]

By Carla Schroder The wise network admin employs an array of tools to monitor network activity. There are almost as many monitoring apps as network admins, here are some I’ve found to be useful and versatile. I like color pictures and graphs, you can’t beat scary little red icons for quickly identifying trouble spots. Big […]

Wayne N. Kawamoto Managing Editor, www.smallbusinesscomputing.com ViewSonic Corporation introduced two new LCD displays, the VA720 and VA520, that promise high performance with a sleek new design to Internet, gaming and home office computing enthusiasts. The 17-inch VA720 offers a contemporary, ultra-thin monitor design. It features 1280×1024 native resolution, 260 nits of brightness and a high […]

By Martin Lindstrom Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent. If traditional online media planning had been used, banners and links would have been purchased and the URL […]

VPN’s: Ready for More than Simple Remote Access? By now, organizations with plenty of telecommuters aren’t strangers to VPN’s but network managers are finding possibilities and problems as they expand the VPN’s role. By Jacqueline Emigh Although mission critical applications are waiting in the wings, VPN deployments still revolve mainly around remote access. Security and […]