Pedro Hernandez

Having trouble attracting customers? The problem for many small businesses is that they’re not putting up enough guideposts to help potential customers along their buying journey. And today, more of that journey is traversed online. Todd Ebert, chief marketing officer for ReachLocal, a local online marketing specialist, has devoted countless hours of research and poured decades […]

Small business owners are a hard working bunch. It seems that the only time they come up for air is, well, never. And that’s a problem, says small business expert Bill McBean. The serial entrepreneur — and author of the book Facts of Business Life: What Every Successful Business Owner Knows That You Don’t  — […]

As dial pads give way to touch-screens in consumer and professional-technology markets, business communications specialist Alcatel-Lucent sets out to make sure small businesses don’t get left behind. The company recently updated its OpenTouch Suite, a small and midsized business (SMB) communications product portfolio, to address the growing demand for products that support the wave of smartphones […]

Nivio launched a new cloud services suite aimed at getting small and midsized businesses (SMBs) up and running with the business applications they need without spending a fortune on deploying servers or hiring a small army of IT professionals and consultants. And it’s BYOD-friendly, too. The Palo Alto, Calif.-based company this week launched Nivio for Business, […]

Symantec released its SMB Information Protection Predictions for 2013, and the news looks grim for small businesses that play it fast and loose with IT security. Dan Nadir, senior director of product management of small business and Symantec.Cloud, says that small and midsized businesses should brace — or better yet, prepare — for a range […]

Despite the rising popularity of online services, small and midsized businesses (SMBs) are taking a cautious approach to cloud storage. Drobo, a maker of data storage systems, recently surveyed IT professional in 239 organizations — the majority of which were SMBs — and found that nearly half of them are giving cloud storage the cold shoulder. […]

How is your holiday social media strategy shaping up? If you’ve dabbled with Facebook or sent the occasional tweet, it’s time to kick things into high gear. Recently, American Express released survey results that underscore the growing importance of including social media in your marketing mix. According to the AmEx Spending and Saving Tracker, nearly a quarter […]

Despite some encouraging signs that the economy is on the mend, the economic climate is still tough for many small businesses. We spoke recently with Ray Sprague, a small business expert and senior vice president of The Hartford’s Small Commercial insurance division. Sprague shared a few insights from a survey of 2,004 small business owners […]

Despite being sandwiched between two major shopping events, namely Black Friday and Cyber Monday, this year’s Small Business Saturday could prove just as momentous for small businesses with social media savvy. According to the American Express Spending and Saving Tracker, the average consumer will spend $848 on gifts this holiday season, a $17 increase over last […]

Dell was an early pioneer in outfitting small and midsized businesses (SMB) with PCs, servers and storage. It makes sense that the company would now help them transition their businesses to the cloud. Incidentally, it could mean that SMBs end up purchasing less of the aforementioned hardware from Dell. Dell doesn’t seem very worried, though. […]

Codeproof is setting out to alleviate bring-your-own-device (BYOD) challenges for small and midsized businesses (SMBs) with the launch its cloud-based mobile device management (MDM) and security products platform. And while most cloud providers and online services don’t publicize the identity of their underlying cloud infrastructure providers, Codeproof isn’t shy about letting the world that its services […]

Explosive mobile device adoption and a booming cloud services market are driving unprecedented levels of “information sprawl,” says Symantec. “Businesses are undergoing a transformation unlike anything we’ve seen before. With mobile devices and cloud giving employees access to information from nearly anywhere, we’re also seeing more sensitive information living beyond the traditional IT boundaries,” says […]