Dan Muse

It may not be possible to make the experience of buying a product online entirely comparable to buying an item at the mall or at a downtown boutique, but there are some sales practices that translate from the physical world to the virtual world of e-commerce. That’s the thinking that drives the decisions of Allan […]

When it comes to managing a small business or e-commerce Web site, take the advice of movie character Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Of course, Bueller wasn’t talking about Web analytics, but his wisdom is appropriate. While you rush […]

While a multitude of Web-based applications targeted at small businesses have sprung up over the last couple of years, Intuit, the leader in small business accounting software, didn’t rush in to stake its claim. It didn’t need to. Its QuickBooks accounting package is as much a staple at small businesses as, well, Staples. Even without […]

Looking to help online retailers better identify, track and target customers, WebSideStory, a San Diego-based application service provider (ASP) that specializes in Web analytics, this week announced the launch of HitBox Commerce v3. The new version is designed to provide more business intelligence by allowing retailers to track commerce activity on multiple Web sites and […]