Andrew Lock

There’s nothing wrong with being different. In fact, standing out from the crowd is the best way to build your business. This week Andrew Lock, our small business marketing guru and all-around expert at being different, looks at marketing strategies employed by Norwegian Cruise Lines…and talks about how you can adapt the basic principles into […]

WeLive2Care If you’re looking for a comprehensive outsource service to help you get more done, I recommend that you take a look at WeLive2Care.com.  WeLive2Care.com (Click for larger image). I’ve used their virtual assistants to outsource all kinds of tasks for my business, including research, managing emails, writing, and much more.  It’s a high-quality, reliable […]

There are so many facets to running your own company, but Andrew Lock, our small business marketing guru has it right when he says “everything is marketing and marketing is everything.” Take customer service for example. It can make or break a business because, as Andrew notes, if you don’t have happy, repeat customers, you […]

Everyone who owns a website wants more traffic. But there’s traffic and then there’s traffic. This week’s episode of Help My Business Sucks offers free marketing tips on how to get qualified visitors…you know, the kind who want what you’ve got and actually take action once they arrive on your site. You’ll also see a […]

99Copywriters.com (Click for larger image). 99Copywriters: Prose for Hire I have a very nifty outsourcing resource for you, called 99Copywriters.  Now, based on that name, can you guess what it does?  Well, wonder no longer — I shall tell you.  Think of it as a hub for quality copywriters.  So here’s how it works: Let’s […]

What marketing tips can you learn from Disney and then apply to your business? According to Andrew Lock, our maverick marketing guru, your small business has at least five things in common with Disney. In this episode of Help! My Business Sucks, Andrew takes us on a tour of the Magic Kingdom. You’ll learn some […]

HabitForge How are your goals coming along?  Need some help and a little nudge from time to time?  Well, that’s where HabitForge.com comes in.  It’s a free, online resource that helps you plan and track your goals. Based on the principle that it takes 21 days to form a new habit, the HabitForge system will […]

It’s time for another episode of Help! My Business Sucks!, and small business marketing expert Andrew Lock shares yet another classic example of crummy customer service by a car rental company. Since excellent customer service is the best free marketing going, you’d think companies would make a better effort. What can you learn from their […]

MarketLeap: Small Business SEO One of the questions entrepreneurs face is how popular is your website?  Are your SEO efforts actually working?  We’ll show you a tool that might help you determine that. It’s called MarketLeap.com, and it uses the one word that always attracts my attention: Free.  MarketLeap.com (Click for larger image). Under “Free […]

Here’s another awesome episode of Help! My Business Sucks! This week, entrepreneur and marketing maverick Andrew Lock debuts a new segment to help you save time and be more productive. You’ll also hear about InfusionSoft, and how it can help you build continuity in your conversations with customers and prospects — and put an end […]

Probably the most popular blog dealing with permission marketing and personal branding today is ProBlogger.  It was created in about 2002 by Darren Rowse.  It’s since gone on to add several other additional guest bloggers and together it’s provided several hundred, possibly 1,000 or more, blog posts dealing with permission marketing and personal branding. ProBlogger.net […]

If coming up with creative marketing strategies for your small business isn’t your strong suit, or even if you just want to pick up a few unconventional marketing tips, Andrew Lock has an endless supply at the ready. This week he talks about word of mouth marketing and designing a system for getting referrals. You’ll […]