Small Business Marketing: Customer Service Gone Wrong

There are so many facets to running your own company, but Andrew Lock, our small business marketing guru has it right when he says “everything is marketing and marketing is everything.” Take customer service for example. It can make or break a business because, as Andrew notes, if you don’t have happy, repeat customers, you don’t have a business.

This week Andrew talks about his run in with one of the biggest computer makers on the planet. He’s not a happy customer. Plus, learn how rhythm can help you have a more productive work day and find out when to diversify your business or focus on your niche. He also offers a resource for start-up funding and shows how you can modify a marketing strategy from Hilton Hotels into your own business.

There’s a well known computer company that rhymes with “Bell” and I’m not happy with them. At all. Their customer service sucks. In fact, any interaction with them is painful. Find out more about what happened to me in this week’s episode.

I’m thrilled to have Dave Crenshaw as a continuing guest presenter on the show, he does an outstanding job at providing you with some useful productivity tips, so make sure you check out his website.

This week’s question is all about which direction to go with an existing business that serves a niche market. My answer may surprise you!

If you need funding to help you get a great idea off the ground, I have a useful resource that’ll help you to do just that.

Our big marketing lesson comes from Hilton Hotels, which is using a process to creatively transfer costs. I’ll show you how to do the same in your business.

As usual, let me know your opinion about the topics covered in the show this week — leave your comment below, it’s really easy to do.

You’ll find lots more marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”

Do you have a comment or question about this article or other small business topics in general? Speak out in the Forums. Join the discussion today!

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