Unified Communications: PhoneFusion

Jonathan Hollander first created the technology behind PhoneFusion, he says, to solve a problem he faced constantly as a computer consultant in the ’90s. “I couldn’t leave my office and get a phone call while I was out, because people were calling me on multiple phones and at multiple numbers,” he says. “I needed a solution for people to be able to reach me.”

And so, Hollander says, he put together a simple, straightforward find-me/follow-me application. “And every time somebody called me, they realized what was happening and they asked if they could use it,” he says. In response to those inquiries, he first created PhoneBox Etc., then launched PhoneFusion in 2005 as a revamp of the offering.

The company now has three core products—the unified communications solution PhoneFusion One, the distributed call center application PhoneFusion Intelegen, and the reseller/partner offering PhoneFusion ESP.

What really makes PhoneFusion stand out from the wide range of competing providers in the marketplace, Hollander says, is the flexibility of its offering. “We target the small business community, and what we find is that small businesses have their own definitions of what they’d like to do for their employees with unified communications—and so we give you the ability to turn on or off any piece of our system,” he says.

Adapted from Voipplanet.com.