Small Business Marketing Tips: What’s in a Sign?

He’s back from hiatus folks, and Andrew Lock’s first Help! My Business Sucks episode in 2011 is crammed with the best small business marketing tips and ideas to jumpstart your business in the coming year. We’ve got the webisode below for your enjoyment — here’s a quick rundown of what’s on tap:

As any entrepreneur knows, you learn more from the challenges you face than you do from your successes, and in this our maverick marketer is no different. Andrew shares his perspective on bouncing back from adversity he faced in 2010 and reminds us that the past does not dictate our future.

Other topics this week include an example of how in-store signage is marketing (isn’t everything?) — watch the episode and let us know if you think these signs from American Eagle and the Gap are misleading or if the customer got it wrong.

Do you have a product you want to market online, but you’re not sure where to begin? Andrew answers a viewer’s question and offers tips on the best way to get started.

If you like free marketing tips and advice, you’ll want to bookmark our guru’s latest Web tool so you can refer to it frequently. And finally, take a marketing lesson from United Airlines. The company’s put a spin on checked baggage fees, and Andrew will show how you can adapt this marketing strategy to fit your business.

Just click on the video logo below to enjoy the show, and remember to leave your comments below — we really love to hear what you think.

You’ll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical small business marketing tips, advice and resources to help small businesses “get more done and have more fun.”

Do you have a comment or question about this article or other small business topics in general? Speak out in the Forums. Join the discussion today!

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