Small Business Marketing: Customer Education

How much education is too much? That’s the question our small business marketing expert, Andrew Lock addresses in the latest episode of Help My Business Sucks. One company wonders if its plan to help customers understand what it does borders on overkill. In the show’s Get Time segment, Dave Crenshaw talks about one one and only proper way to use sticky notes. Plus, a great resource for local discounts and an explanation of why the”The Reason Why” principle is so effective. Click on the Help My Business Sucks logo below to watch the full episode.

I got the new iPhone4 (it’s a business tool). Do you have one? Let me know, and perhaps we can do a FaceTime call!

The BP oil spill continues to get out of hand and graphic designers have been proposing some new logos for the company, I’ll show you some of them in the episode.

Groupon is a resource to save you money on local products and service, I think you’ll like it.

This week’s big marketing lesson is from Harbor Freight Tools, a company that I admire for its marketing. It has a big, bold USP, and the company reinforces it with the marketing principle I discuss with you this week, so look out for that.

As usual, let me know your opinion about the topics covered in the show this week — leave your comment below, it’s really easy to do.

You’ll find lots more small business marketing tips and resources from Andrew Lock in our Small Business In-Depth series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”

Do you have a comment or question about this article or other small business topics in general? Speak out in the Forums. Join the discussion today!

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