Marketing Tips: Optimize Audio for Google Searches

Search engine optimization, or SEO, is a critical part of any Web marketing strategy, but how do you get Google’s attention if you have audio files on your site? In the latest episode of Help! My Business Sucks, Andrew Lock shows you a simple solution to the SEO/audio problem. Plus, a free marketing tool and a lesson on the value of incentives.

Unless you’ve been living under a rock you’ll have heard about the new Apple iPad, also referred to as the Apple iPad Nano in some circles. Since it hasn’t been released at the time this episode posted, I thought I would have a bit of fun. I made my own iPad. Total cost: seven cents. Really. I’ll show it to you. It impressed the boots off all my “friends” at the local Starbucks.

And now a rant. We had some mail stolen from the mailbox outside my office. There was a big investigation and the whole thing was a big mess. So imagine my utter disbelief when I discovered the mailman had left a big package dangling out of the box this morning! Is your mailman as lazy, incompetent, insert-other-adjective-here, as mine?

Any idea how Google searches and indexes audio content? Well, to my knowledge, it doesn’t. That’s why it’s essential to provide keywords and a transcription, or at least show notes to go with your podcast , WebTV show etc. That’s the topic of this week’s question.

Setting a specific day and time for an appointment with someone is often difficult when you’re juggling two calendars (yours and theirs). That’s where a nifty resource called comes in. It uses your calendar to show the recipient when you’re available, and it saves a lot of the unnecessary to-ing and fro-ing that usually occurs when one tries to set an appointment or meeting. Try it out.

The big marketing lesson comes from fast food chain Arby’s. You’ve probably seen how many fast food chains offer a survey on their receipt. Well, Arby’s does that, but they do it a little differently, as you’ll see.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

You’ll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.

Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”

Do you have a comment or question about this article or other small business topics in general? Speak out in the Forums. Join the discussion today!

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