If you’re looking for marketing tips to make your small business stand out from the pack, you’ve come to the right place. Andrew Lock’s Webcast, Help My Business Sucks, offers up a potent mix of advice, resources and fun to help you get more done.
I was in Scottsdale, Ariz. recently in the local shopping mall. I passed an Apple store, did a double take, and realized it was in fact a Microsoft store. It seems like they’ve copied just about everything Apple’s done. It’s frustrating that Microsoft gets such a whooping from Apple, but the ultimate irony in front of the store was…well, watch the episode to find out.
What’s your take on the Apple vs. PC debate? Will you be upgrading to Windows 7, or will you convert to a Mac now? Tell me what you think.
If you’re looking for a way to outsource the production of DVDs, I have a great resource for you. And if you want to charge people to watch your videos on a pay-per-view basis online, I have a resource for that too.
With so much attention given to Web video these days, it’s no surprise that someone has come up with a handy way to record both the interviewer and interviewee during a video interview. It’s a free service, it works well, and you can embed the recorded video in to your own Web site or blog.
This week’s big marketing lesson is from Hotels.com. They have what I consider to be the best loyalty campaign I’ve ever come across in any industry. There are no sneaky small print or weasel clauses, and it frees travelers to book whatever hotel is most convenient at any given time. You can apply this lesson to your business, I’ll show you how at the end of the episode.
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.
Enjoy the show!
You’ll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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