From the simple (adding magnetic signage to a panel van) to the more complex (promoting yourself as a celebrity in your niche), Andrew Lock shares a wealth of knowledge about marketing for small business in his latest webisode of Help! My Business Sucks. Go check it out below.
I’ve uncovered some creative billboard advertising campaigns that I wanted to share with you this week. If only more advertising was this creative, it would accomplish the goal. Let me know which one you like best.
Does your vehicle have signage on the side to promote your business? If not, why not? It’s an inexpensive method to promote what you do, even if your vehicle is a little rusty.
Hopefully you’ve discovered some great outsourcing resources from this show, and in this episode I’ll show you how to attract skilled copywriters who will bid on your projects to compete for the job.
The big marketing lesson in this episode is an alcoholic beverage company — now I’ve got your attention, don’t I? Bud Light has become known for its creative TV commercials, and I’ll show you a recent example that has a powerful marketing lesson you can adapt and use in your own business.
My special guest this week is Nick Nanton, the expert in celebrity branding. Nick reveals how important it is to become a celebrity in your niche, with tools including newsletters, books, and of course WebTV shows. Also, learn how even local businesses can become celebrities. And Nick also explains how to “display your expertise”. Nick has a new book, “Brand or Die” in the works — look out for that.
Let me know your opinion about the topics covered in the show this week — leave your comment below, it’s really easy to do.
You’ll find lots more marketing tips and resources from Andrew Lock in our Small Business Essential series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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