Seems like there’s a mobile app for everything these days, and trying to separate the good from the bad and the ugly can be a challenge, especially for small businesses. AT&T’s new mobile app portal could make it easier. EnterpriseMobileToday.com has the details.
Mobile IT managers of small businesses needing guidance in finding the best mobile applications for their companies have a new tool at their disposal: a mobile app portal from AT&T designed specifically for that purpose.
The nation
’
s No. 2 wireless carrier today unveiled an upgraded version of its Small Business Mobile Application Recommender Tool (SMART) that offers improved payment processing and that recommends mobile downloads based on a company
’
s needs or specific industry.
Additionally, AT
&
T today released four new mobile applications that focus on streamlining business tasks in the field and that can be purchased directly from the revamped SMART portal.
News of AT
&
T
’
s small business mobile app portal comes at a time when more SMBs (less than 100 employees) are spending more on mobile apps
—
increasing from $241.8 million in 2008 to a projected $616.5 million market by 2012
—
a compound annual growth rate of more than 20 percent, according to
market research firm Compass Intelligence.
Key in the SMART makeover is a simpler user interface, according to AT
&
T, that allows mobile managers to learn about, buy and deploy certified, third-party mobile applications from AT
&
T based on their industry or line of business.
Read the complete AT&T mobile apps article
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