When it comes to small business marketing, creativity counts. In fact, it’s the ability to stand out from your competition that can make the difference between success and failure. Andrew Lock is a master at tapping the unconventional; and his insightful, free marketing advice can help you achieve your goals.
I’m sure you heard about the tragic events at SeaWorld in Orlando, where one of their most experienced trainers was killed by a killer whale after one of their shows. This reminded me of the incident some years back where Roy Horn of Siegfried and Roy, was near fatally mauled by one of the tigers they featured in their Las Vegas show. See if you agree (or disagree) with my opinion on this topic.
There are a number of reliable and inexpensive services that help you to transfer and store large files. I’ll mention a few of my favorites in this episode, including Amazon S3, Box.net and DropBox.com.
If you need photos to use on your Web site or blog, take a look at VivoZoom.com, which promises to provide you with 100 percent legal images at a discount of at least 40 percent compared with iStockPhoto.com, another popular source for images.
How about a BIG marketing lesson? Sure, why not! On a recent visit to Outback Steakhouse, Luci and I experienced something quite extraordinary; something that every restaurant can directly adopt. And you can adapt the lesson for use in your business, too.
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.
You’ll find lots more marketing tips and resources from Andrew Lock in our Small Business Essentials series, Lock in Your Marketing Resources.
Andrew Lock is a self-described maverick marketer and the creator and host of Help! My Business Sucks, a free, weekly Web TV show full of practical marketing tips, advice and resources to help small businesses “get more done and have more fun.”
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