LMS Software Comparison: Kajabi vs Thinkific

The role of a Learning Management System (LMS) varies depending on the businesses’ goals and their online training and development strategy. Organizations seek a secure platform with built-in learning tools where they can remotely train their employees and track their performance. Two of such LMS service providers are Kajabi and Thinkific.

Kajabi is a popular all-in-one e-learning and content marketing platform that helps digital entrepreneurs and small businesses create, market, and sell their digital courses and products online. With its drag-and-drop website builder, beautiful templates, custom domain, and unlimited hosting, you can create a professional website for your business where you can host your training.

Kajabi helps you promote your business with advanced marketing tools, including theme-based landing pages, email marketing, one-click pipelines, and membership offers. It offers easy checkouts and fast payments through PayPal and Stripe integrations.

Thinkific is also a leading cloud-based learning platform that enables educators, entrepreneurs, and businesses to deliver education and training online by creating and selling their courses. With its advanced course builder, you can import multimedia-rich courses, host your content, and launch your site in minutes without any tech headaches. It also offers basic sales and marketing automation features to scale your online business.

Thinkific Plus provides mid-level to large organizations additional scalability with more customized and advanced options to take their businesses to the next level at reasonable rates. While Thinkific is designed for solopreneurs and small businesses, Thinkific Plus caters to the needs of large organizations with more aggressive growth goals.

Let’s compare both LMS vendors based on their features.

Kajabi vs. Thinkific: Course Creation

Both Kajabi and Thinkific provide easy-to-use drag-and-drop course builders that allow you to add audio/video files, pdf files, quizzes, surveys, assessments, and other multimedia and downloadable content. Their analytics features let you keep track of students’ or employees’ engagement in discussion forums and performance in quizzes and assessments. They also offer unlimited video hosting.

Kajabi lets you choose from a variety of built-in templates — called Product Blueprint — including;

  • Mini-courses: A short and easy to consume course, condensed version of a longer course and usually used to upsell a long course. Limited to one category per mini-course.
  • Online courses: Long-form courses providing an in-depth learning experience. They come with five built-in categories.
  • Evergreen training: Drip your content over weeks to keep your customers engaged.

Kajabi templates.

Thinkific also offers three course templates;

  • Mini-Course: Short and free or low-cost course designed to generate leads for a full flagship course.
  • Flagship Course: Thorough course created with robust curriculum to provide a deep learning experience.
  • Pre-Sell Course: Create a presell landing page to attract more customers and analyze users’ engagement before creating a flagship course.


While both platforms allow you to bulk upload content to your course builder, only Kajabi provides bulk-edit functionality. With Thinkific, you’ll have to edit one file or chapter at a time. Both provide excellent course players with features such as enabling subtitles and changing colors and themes. Kajabi offers a dozen course player themes, while Thinkific provides a single theme. Thinkific also allows you to create surveys to collect feedback on courses and also provides a voice-over presentation feature.

Also Read: Thinkific vs Teachable LMS Comparison

Kajabi vs. Thinkific: Interface & Marketing

Both Kajabi and Thinkific provide neat and easily navigable interfaces with several built-in themes and templates. They provide free sub-domains as well as the option to get your business domain, unlimited hosting, SSL certificates for secure hosting, and regular updates. You don’t have to worry about installing any additional software or plugins or go into technical aspects of HTML or CSS coding for web development.

Thinkific offers a single theme with an ability to toggle between light and dark mode, while Kajabi offers a dozen easily customizable themes for your digital products and unique experience.

As far as sales and marketing features are concerned, both offer coupons, promotional discounts, email marketing, and affiliate payout options. Kajabi goes a step further with its advanced features, including custom landing pages, robust and customizable email marketing, autoresponder emails, and sales pipelines. Unlike Thinkific, Kajabi offers a built-in blogging tool for content marketing.

Both platforms integrate with several third-party integrations, including Google Analytics, FB Pixel, Segment, and more. The Kajabi mobile application for Android and iOS gives your customer and employees on-the-go accessibility to the content. And although Thinkific has a fully mobile-responsive design, it doesn’t offer a mobile application yet.

Kajabi vs. Thinkific: Certificates

Course completion certificates are important for both students and employees. Thinkific offers 7 customizable certificate templates. They are automatically generated upon course completion and are easy to share or download. You can choose a design, edit the content, colors, and text, and upload your custom background.

Thinkfic Certificates Templates.

You cannot create or share course completion certificates within Kajabi.

Also Read: Kajabi vs Teachable LMS Comparison

Kajabi vs. Thinkific: Pricing

Neither platform charges transaction fees, and both offer a 14-day free trial.

Thinkific Pricing

Thinkific is more affordable than Kajabi, with a free plan and a 30-day money-back guarantee. The pricing plans include:

  • Free Plan: $0, includes all core features, limited courses, unlimited students, content hosting, email support
  • Basic Plan: $39/month, unlimited courses, drip content, custom support, coupons, integrations, and access to the mobile app
  • Pro Plan: $79/month, Basic Plan features, site & course admins, certificates, memberships & bundles, custom pricing options, Live with Zoom
  • Premier Plan: $399/month, all Pro features, onboarding package, an unlimited Growth package

Thinkfic Pricing Plan.

Kajabi Pricing

Though a little more expensive than Thinkific, Kajabi provides value for the money considering all course building, advanced marketing, and selling features live under one roof. Unlike Thinkific, which offers unlimited courses with unlimited students, Kajabi provides limited products, pipelines, and active members. You do get unlimited landing pages and marketing emails with all Kajabi plans.

Kajabi offers three pricing plans, all of which include features such as Kajabi University, webinars, templates, assessments, and customer support.

  • Basic Plan: $149/month ($119 if billed annually), 3 products, 3 pipelines, 1 website, 1 admin
  • Growth Plan: $199/month ($159 if billed annually), 15 products, 15 pipelines, 1 website, 10 admins, custom branding, affiliate program
  • Pro plan: $399/month ($319 if billed annually), 100 products, 100 pipelines, 3 websites, 25 admins, Growth Plan features, advanced automation, Code Editor

Kajabi Pricing Plan.

Kajabi or Thinkific; Choosing the right LMS for business

So, which platform is best for your business? It depends on several factors based on your team’s needs, budget, and the future of your business.

While Thinkific is more affordable with better course features and course completion certificates, Kajabi provides top-notch sales pipelines, email automation, better web design with multiple templates, and other advanced marketing automation features.

Kajabi is the right choice for experienced course creators and entrepreneurs with few budget constraints, who are looking to grow their digital business under one holistic platform equipped with all features including course creation, website building, and marketing tools.

Thinkific is a clear winner when it comes to pricing, with its budget-friendly plans. For businesses looking for an e-learning platform where they will host courses, train existing employees, onboard new employees, award certificates, hold live sessions with Zoom, and track performance with quizzes and analytics tools, Thinkific is the perfect option. Also, the Thinkific free plan provides you with a great starter option to test its features with no transaction fee.

You can check our LMS top Products List to compare other LMS alternatives and choose the one based on your business needs.

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Maheen Kanwal
Maheen Kanwal
Maheen Kanwal is a contributor at TechnologyAdvice. She's passionate about writing well-researched content about technology and business. As a freelancer, she has written hundreds of engaging articles and blogs over the years in various niches such as technology, business, HR, education, career, and other general stuff.

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