HP’s All-In-One Lineup

HP introduced a bevy of new printing and imaging devices for small businesses this week, including what it calls the world’s smallest flatbed all-in-one unit, combining photo-quality color printing and scanning with copying machine functions.

Designed for the home office or small office that’s tight on space, the HP PSC 1210 will be available in a couple of weeks and retail for less than $150. The all-in-one unit features up to 4,800 by 1,200 optimized dots per inch photo-quality printing when using premium photo paper. It can attain print speeds of up to 12 pages per minute (ppm) when printing black and white copies, and up to 10 ppm when printing in color.

Also preparing for release this month is the HP Officejet 7100 series. Together with the existing HP Jetdirect 280m and 200m accessories, this inkjet printer lineup is prepared to go wireless. The 7100 series is designed for small businesses and home office users to provide a range of color printing, copying, scanning and faxing functions — tackling nearly any type of imaging task.

The HP Officejet 7100 series includes the 7110, 7130 and 7140xi, each offering a variation of in-the-box accessories. All 7100 series models are compatible with the HP Jetdirect 280m and 200m accessories for full-featured network printing and scanning capabilities and select network faxing capabilities. (These accessories are currently available for about $200.)

The HP Officejet 7130 all-in-one unit will hit the street for less than $500. Features include a wireless networking option based on 802.11b technology. The Officejet 7130 can attain print speeds of up to 22 ppm in black and white printing, and up to 18 ppm when printing in color. Photos can be directly printed from a digital camera memory card using built-in card slots supporting popular types of memory sticks — CompactFlash, Secure Digital, MultiMedia, Sony Memory Stick and Smart Media formats.

Each of the all-in-one units come with a standard one-year limited warranty and will be available direct from www.hpshopping.com and other major consumer electronics stores nationwide.

HP is looking to replicate its dominance of personal computer sales to the SMB market in other parts of its business &#151 like photo imaging and copying. The market research firm IDC recently ranked HP as the world’s top supplier of PCs to SMBs for the fourth quarter of 2002. HP owns about 17 percent of the worldwide PC market — at least when it comes to units sold.

James P. McDonnell, HP personal systems group senior vice president of marketing, credited resellers with much of the company’s success in the SMB market.

“We are broadly and aggressively promoting our wins and successes in the SMB market so companies understand the scope of our capabilities and how we and our partners are helping customers achieve their business objectives” said McDonnell.

In many cases, these resellers are SMBs themselves, extending HP’s reach to a broader business audience.

“HP goes to market through several thousand solution providers, many of which are small and medium size businesses, to deliver customized IT support in communities worldwide,” said McDonnell. “We know that SMBs are the engine of growth in the U.S. economy and in many other countries, and we are determined to continue fueling this engine through SMB channel partners.”

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