GoldMine 6.5 provides small- to mid-sized enterprises (SMEs) with a CRM solution that scales from one user to larger user groups, while still allowing organizations to manage customer relationships in a way that best suits their business processes.
Whether an organization follows a business-to-consumer (B2C), business-to-business (B2B), or what FrontRange calls the B2A business model — small businesses that sell to customers that are individuals and/or companies — the seamless migration capabilities between GoldMine solutions allows for flexibility as the company grows.
LeylandAlliance, a builder and developer in the forefront of the new urbanist movement, is a small enterprise that relies on GoldMine to streamline a wide variety of projects. LeylandAlliance must be able to manage the contacts and communication involved in creating unique neighborhoods for some of the most desirable areas of the country.
“While the ability to collect and analyze data is important to us, the real beauty of GoldMine is its ability to help the sales staff be more productive and therefore more successful,” said Monica Quigley, LeylandAlliance vice president of sales and marketing. “GoldMine’s organizational tools help the staff focus on selling and spending time with customers, while keeping track of business and moving the sales process forward.”
According to new report from the Aberdeen Group, the SME segment has emerged as one of the most hotly contested markets in today’s CRM industry.
The report reveals that service providers such as Siebel Systems, IBM Global Services, SAP, Accenture, PeopleSoft, and others, have saturated the enterprise market with CRM solutions. Consequently, these industrial strength CRM providers are focusing on building their sales channels to reach the SME market.
But GoldMine is focusing on taking market share from other CRM players in the SME marketplace. The new release is particularly adept at siphoning data off from ACT!, and Microsoft Excel and Outlook users who are ready to upgrade from basic contact management to a business-focused, team-based solution. GoldMine 6.5 automatically detects these applications, prompting the conversion of existing contact data to GoldMine. The program also includes an improved “Instant Sync” option that enables remote users on a network to automatically synchronize and remain up-to-date with contact and calendar information.
“Our focus is to provide customers with a CRM solution that not only offers greater efficiencies to help them better meet their business objectives, but one that provides customer relationship continuity from small business to the distributed enterprise,” said Michael McCloskey, FrontRange Solutions chief executive officer.
Form and Function
At the heart of GoldMine 6.5 is the drive to provide products that are built as a “best fit” solution for SMEs — solutions that work seamlessly with new complementary products and services. Other new features in GoldMine 6.5 include:
- Enhanced opportunity management including new opportunity management wizard, and new search and tracking capabilities.
- Record Types using a centralized configuration tool to create, manage, and work with an unlimited variety of custom business entities to reflect business models.
- Productivity functions such as at-a-glance list of past activities and auto-fill options to copy data with just a click, and control of details regarding material and projects.
- Newly redesigned, easy-to-use and centralized Reports Center.
- Free/busy scheduling capabilities for both users and contacts extends relationship management capability beyond the users of GoldMine to include prospects, customers, vendors or partners.
- Improved usability enhancements including auto-scrolling, navigation and drag and drop graphical abilities.
Complementary services and products include E-learning to assist users in getting started with GoldMine. Also included is iGoldMine, the Web enabled solution that allows users to access their client and prospect information over the Web from anywhere, at any time.
Pricing and Availability
GoldMine 6.5 is available now and can be purchased through a network of over 1,000 FrontRange Solutions partners, as well as several retail, catalog and on-line stores. Pricing starts at $199 for GoldMine 6.5.
FrontRange provides CRM services to more than 1.2 million GoldMine users that span 70 different industries, including insurance, real estate, government, financial and legal. With more than 90 percent of enhancements and new features driven by customer and end-users, FrontRange continues deliver high-quality products and services by engaging customer and partner feedback.
|Do you have a comment or question about this article or other small business topics in general? Speak out in the SmallBusinessComputing.com Forums. Join the discussion today!|