RedwoodsMedia: Web Sites Without Video Content are like Newspapers Without Pictures
A Silicon Valley consulting firm makes the case for adding video advertising to your Web mix.
“Web sites have always been a fluid medium, ever changing and constantly evolving. Everything encompassing the internet is always on the move and everyone wants to know, what is next? Recent studies from eMarketer.com, a leader in research and analysis on digital marketing, indicate that the future of the internet has become very clear. Video content is the newest online technology and it is taking over faster than anyone could have predicted.
In October of 2009, eMarketer.com published the results from a study it conducted on US online advertising spending. It concluded that the internet giants are no longer sinking their advertising dollars into old tactics such as search engines, email campaigns, or banner ads. The focus has been shifted towards online video advertising. Online video advertising skyrocketed in 2008 with 126% growth and continued to soar in 2009 with 42% growth. Analysts predict that this trend will continue well into 2014. These statistics become even more shocking when it is learned that in 2009, search engine growth was at a mere 4%, while email advertising and banner ads were on a steep decline.”