Web Performance: Why It Matters And Why You Need To Improve Yours

Gomez: Web Performance – Why It Matters And Why You Need To Improve Yours

Web customers are impatitent. If your pages take too long to display, those customers will move on. Gomez provides research data to show the impact of performance on e-businesses and explains how its solutions help ensure top performance.

“More than ever, your Website’s performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three
seconds, up to 40% will abandon your site.i

And performance pressure just keeps growing. To drive more sales and boost brand image, today’s Websites are increasingly dependent on sophisticated technologies such as shopping
tools, interactive games, and videos that attract attention, hold interest or move visitors toward your virtual shopping cart. But if the technology behind the marketing vision for your Website creates delays or fails to work properly, watch out — your visitors may quickly abandon your site and run to the competition.
Gomez’ own studies reveal that lack of visitor loyalty.”