Alterian: Social Media Monitoring For More Targeted Online Marketing
Explains how social media monitoring works and what it does. Alterian’s services may not be for most small businesses, but the information in this white paper will be useful for anyone investigating this new area of online marketing.
“Social Media Monitoring (SMM) can be a powerful supplementary tool to Search Engine Optimization (SEO) for getting your web site
ranked and found by your target audience. Every organization wants to better know their customer segments. Traditional market research
and focus groups can be expensive and time consuming. Social media monitoring now provides a cost effective method to gain an in-depth
sense of what consumers want and need. This whitepaper outlines how you can utilize that information to make your website(s) and Pay Per
Click (PPC) campaigns more effective.
You’ve invested in a web content management system so you have the right tool, and you’ll already have the industry knowledge for
success, but how do you harness this with effective, targeted copy to pull in your customers?”