Small Businesses Have Customers on Their Minds

Protus IP Solutions: Small Businesses Have Customers on Their Minds

How to win and keep those new customers: e-mail marketing according to the company that commissioned this study, which just happens to offer e-mail marketing services.

“While small business owners have many concerns heading into 2010, finding ways to attract and retain customers is by far their top priority. That is the message drawn from a survey of small businesses by research firm Hurwitz & Associates and sponsored by Protus, provider of web-based communication tools, Campaigner, MyFax and my1voice, for businesses.

According to the recently published Small Business Marketing Health Check, 50 percent of small businesses surveyed placed attracting and retaining customers at the top of their list of business challenges for the upcoming year. The closely related “growing revenue” was second on the list at 15 percent. Improving cash flow, maintaining profitability and achieving better lead generation were also among the leading responses.” [Requires registration to download report.]