IDC: IP Telephony Solutions Help Companies Across All Vertical Markets to Keep Costs Under Control
A European study of awareness and buying intentions around IP telephony makes the point that IP voice can help reduce telephony costs, especially important now in uncertain economic times.
“International Data Corporation’s (IDC) European Vertical Markets recently released a new report, which focuses on IP telephony familiarity, current adoption, and plans for adoption in the next 12 months in Western European vertical markets.
‘The business case for widespread adoption of IP telephony solutions is more present now than ever given the economic uncertainty that Western Europe is experiencing, which has forced companies across all vertical markets to adopt strong cost-control measures, including the need to reduce voice communication costs. Companies across all vertical markets that already adopt IP telephony believe that cost reduction in voice communications is quite effectively achieved through the implementation of this solution. However, it appears that many organizations still believe that this cost reduction is not big enough to justify the initial cost of implementation of an IP telephony solution,’ said Giacomo Laurini, senior research analyst, European Vertical Markets.”