Broadband Adoption Jumps in U.S.

PCWorld: Broadband Adoption Jumps in U.S.

The 2009 numbers are way up from 2008, despite the recession, but take note of the fine print. If you want to reach older, black and Hispanic Americans on the Web, don’t count on them having rich media-friendly broadband connections.

“Broadband usage has increased significantly over the past two years, as 63.5% of U.S. households reported having broadband connections in 2009, according to a new report from the U.S. Department of Commerce.

This is a big leap from 2007, when just over half of U.S. households reported having broadband connections. Additionally, broadband connections now account for roughly 92% of all U.S. household Internet connections, whereas they accounted for 82% of all U.S. household Internet connections in 2008.”