Smallbiztechnology.com: Your Problem Is Not Traffic: It’s Conversion
Business owners think that they need lots of traffic to their web sites. However, what they really need, according to Bryan Eisenberg (author, speaker and consultant) is to convert the traffic they have into sales.
Someone once said, a great sales person makes less sales calls than other sales persons who are not as good. Why? The great sales person only speaks to those he can “close” and make a sale on, rather than wasting his time on those who won’t buy from him.