Entrepreneur: Win New Customers With A Social Media Contest
Research shows most Internet users have entered contests and many do regularly. Contests and sweepstakes can generate publicity for your small business, but also help you collect contact information, gather research and educate participants.
“There’s nothing in marketing as exciting as offering people a chance at winning a prize in exchange for a little effort and personal information. Why? Because social media sweepstakes and contests are great ways to land new prospects and customers. In fact, 80 percent of all Internet users have entered at least one sweepstakes within the past year — and more than half participate in contests at least once per month, according to Jupiter Research.
Setting up a promotion of your own doesn’t have to be difficult. These easy steps will get you started.”