Small Business Trends: Why Your Small Business Website Doesn’t Sell Products
The reasons range from not providing a “conversion path” – a call to action and easy path to perform the action – to not being dynamic enough, to not be easily findable on the Web.
“So, what are your big Internet marketing plans for the New Year? Will you be investing more in social media? Will you start blogging? Will you take a more proactive stance with self-promotion? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that the influx of new eyes will translate into new customers, new leads and new opportunities for your business. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on.
Below are some very common reasons SMB Web sites fail to attract customers and how to avoid falling prey to them.”