Small Business Trends: Why Your Small Business Ecommerce Site Needs A Trust Seal
TJ McCue makes the case for small businesses with ecommerce websites registering and qualifying to display a Verisign trust seal that will inspire confidence in customers and reassure them the site won’t be hacked.
“Trust is a huge part of getting a customer to buy from your website. Many customers have been educated on the value of a “trust” endorsement and that secure padlock symbol that tells them their transaction won’t be hacked. This post explores the new VeriSign trust seal program and provides general tips to help improve your e-commerce efforts.
This post is for any small business owner who runs a shopping cart or online store and discovers shopping cart abandonment (people exit just before buying) in their analytics application. It could be that your security protocols do not inspire enough trust. Sometimes a badge/banner like the one below can help win a customer’s trust.”