Small Business Trends: Why Your Small Biz Needs A Web Presence – The Evidence Mounts
New survey data suggests customers go online to find out about local businesses that can serve their needs. So even if you’re tightly focused on your town or city, you need to be there.
“Still not sold on why your small business needs to establish a Web presence? Well, I have some numbers that may finally change your mind. According to the “User View Wave VII” from BIA/Kelsey and ConStat, 90 percent of Internet users search online for nearby businesses, with 97 percent looking toward online media. That’s right. Nearly all of your customers are going online to find out what’s right around the corner. It may sound like fuzzy logic, but it’s a sign of the times. It’s also a sign that without a Web presence, your SMB may find itself invisible.
But isn’t that a lot of work? How can a SMB owner create the needed presence without draining time and resources? I’ll show you.”