Laurie McCabe’s Blog: Why SMBs Should Care About Salesforce.com Buying Dimdim
The acquisition of Dimdim by Salesforce may not be good news for small business users of the web conferencing service, Laurie McCabe says, but it will eventually enhance the capabilities of Salesforce.com, the web-based customer relationship management software.
“The SMB Group has followed (and used!) Dimdim, which has provided innovative, easy to use Web conferencing services in a freemium model with very liberal terms of use, for a couple of years. In January, Salesforce.com acquired Dimdim for $31 million.
Immediately after the acquisition, Salesforce announced that while Dimdim would remain ‘fully operational during the transition,’ it would ‘no longer be accepting new registrations.’ Instead, Salesforce is focusing on bringing Chatter and Dimdim together to provide what it terms ‘Facebook for the enterprise.’”