Small Business Trends: Why SMBs Need To Come To Grips With Web Content
Lisa Barone spotlights four “lies” about Web content that may be making it more difficult for small business owners to come to grips it. One is that you have to “write big or not at all.” It’s not true, she says.
“Content gets hailed a “King” quite a bit, but that doesn’t mean business owners understand its true power or what “creating great content” really means in the year 2011. If content creation is an area that still makes you a little uneasy, it’s time to tackle it. Because on the Web, your content is your brand. And it’s up to you to build a great one.
To help you do that, here are four content myths SMBs often tell themselves and how you can rise above them.”