Social Media Today: Why Size Matters & Smaller Is Better
Small biz bloggers shouldn’t compare themselves to big-time blogging successes, Barone says. For many businesses, it’s better to be a big fish in a little pond.
“One frustration I hear from a lot of small business bloggers is that they feel like no one’s reading. They see the big subscription numbers of pros like Darren Rowse or Brian Clark and they’re discouraged that their numbers are just nearly breaking into the hundreds. And then they stop blogging completely. Because, if only 100 or so people are reading your blog, what’s the point?
The point is the 100 people!”