Small Business Trends: Why Prospects Won’t Visit Your SMB Website
Lisa Barone suggests some of the reasons that turn customers and prospects off from delving further into your small business website, including things like a lack of contact information on the home page, no or few external links and too much selling.
“Getting people to link to your website is a struggle for any business. But it can be even harder as an SMB when you don’t have the large brand, immediate recognition or authority of a bigger, more established company. And that’s something I hear from many SMB owners- they think they’re doing everything right, but they’re frustrated that folks still seem wary of linking to their sites. What’s going on?
Below are nine reasons why people won’t link to your SMB site. Let me know if any sound a bit too familiar. We won’t tell.”